Massimiliano D’Amico — Founder at BE-COME


A look outside the box: interview with Massimiliano D'Amico

Massimiliano D’Amico is the founder of BE-COME, an innovative firm that supports change-makers in their intent to improve, through their work, themselves and the society in which they live. According to Massimiliano, change is a transformation that he lived personally. As a matter of fact, BE-COME is the natural evolution of his journey.

I got there step after step listening to myself and understanding the frustration and the unease in  my professional path, trying to understand what was lacking: silence, listening, dreams, and values”.


Maybe this is why the foundation of BE-COME is listening to people, trying to understand who they are, who they want to become, being able to define a unique mix and tailor made of instruments so that they, the change-makers and the creative thinkers, can realize their truest dreams. It’s no chance that Massimiliano’s firm adopted as its mission “Empower to BE-COME YOU”.

He deals with investments, but he could be a yoga master

He answers my questions with care, carefully choosing words, without wasting any syllables. He’s calm, serene and energetic.

Yoga masters (Iyengar and Maharishi Mahesh Yogi), Plato, Henry David Thoureau and his father are among his inspirational guides.



He can’t live without his family, without meditation, without yoga or running as they are precisely what “make him eliminate toxins and recharge”.  He meditates twice a day; he practices yoga for an hour and a half four times a week and runs three times a week: “this is my secret to relax”.


He likes to eat well, but he is not obsessed by food: “it’s the result of my life style”.


He doesn’t have any amulets, good luck charms or an object that he can’t live without, just a favourite colour for his clothes: blue.


He believes that the greatest innovation that will change the world in the next 15 years is consciousness

That is why when I ask him if Italy is ready for change and innovation, Massimiliano replies that to go beyond the conservative inclination of our Country what is most needed is to become conscious of the current situation and analyze the critical points so as to allow the scenarios in which we live in to evolve.


Getting to know him better during the interview, which took place on a quiet Monday morning on the terrace of the space where he works, Massimiliano proves to be a person who worked a lot on himself to reach an internal balance and who can reveal to us the secret recipe to improve one’s work-life balance.

He confesses that he does not divide the day between work and non-work:I don’t place barriers between work and private life because I try to devote my attention to what  I am doing, be it dinner at home or replying to an email. It’s more a question of balance and of self-organization; I got there over time”.


His recipe to improve performance is made up of several simple ingredients: meditation, doing yoga, laugh more, getting less nervous and believing in oneself.



His favourite environment is a starry night; he prefers being outdoor (he confesses that he prefers white in the house). This need to be open is also seen in the value of a work space that is dynamic and flexible: it’s fundamental in order not to close up in airtight compartments. I am very curious; extremely curious. I love debates and I love being surrounded by people who are smarter than me”.


He considers himself an explorer and the place he loved the most was not a city around the world but the Himalaya: “I went to do mountain climbing and yoga. There you perceive a vibrantly deep silence that, for now, I haven’t found anywhere else in the world”.


I ask him one last question: what does he dream to do, and he replies: To continue to be happy; I found it written in Sanskrit in a Himalayan temple. Be always happy”.

This is his favourite quote:


I went to the woods because I wished to live deliberately, to front only the essential facts of life, and see if I could not learn what it had to teach, and not, when I came to die, discover that I had not lived. I did not wish to live what was not life, living is so dear; nor did I wish to practice resignation, unless it was quite necessary. I wanted to live deep and suck out all the marrow of life, to live so sturdily and Spartan-like as to put to rout all that was not life, to cut a broad swath and shave close, to drive life into a corner, and reduce it to its lowest terms“.
H. D. Thoureau


Interview by: Francesca Zuffi